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By: Dr. Inna Baigozina-Goreli and George Evans

In previous blog posts, we explored how chemical companies need to create a “Living Business”—one that can stay in step with customers and remain perpetually relevant to them. We also examined a number of Living Business key tenets that relate to the transformation of sales and marketing in the chemical industry. In this blog, the third in a series, we take a look at another of those tenets—orchestrate iconic customer experiences. READ POST

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3 Comments
  1. admin August 8, 2014 at 9:22 am

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